Linear TV Isn't Dying
There's a hidden truth behind this graph.
Yes it speaks volume about how:
→ The generational gap is the norm for broadcasters.
→ The daily average live viewing time is in a structural decline.
But what this graph doesn't reveal is how Broadcasters transform themselves to reach audiences outside of Linear TV while keeping Linear TV afloat.
As often you have to dig deeper to get to the bottom of things.
Allow me to show you in my latest YouTube video the transformation at play within the European Broadcasting space ↓
What better place than IBC to discuss the latest trends in our space?
Together, with Keran Boyd (Caretta Research), Thierry Fautier (Your Media Transformation) and Andreas Waltenspiel (Connecting the Dots), we broke down the key takeaways from this year’s edition. Spoiler: Vendors have to reinvent themselves to meet Buyers’ demands, find out how ↓
Wanna brush off on the European Broadcasting landscape? Here are the 3 articles I’d recommend:
→ You got to respect UK Broadcasters' ability to work together.
→ Here’s how a 50-year old broadcaster adjusts to the new era of television and entertainment.
→ And others have followed suit.
Who else is making moves in Streaming?
YouTube Creators and for 3 main reasons. Now the road is paved with obstacles plus YouTube won’t let them slip away that easily.
That’s it for today but before you go:
Enjoy your weekend and see you next week for another edition of Streaming Made Easy!
