Who's Got Game?
Who's Got Game?
The Most Popular Posts So Far - The Bundle Edition
Welcome back to Streaming Made Easy (SME).
It’s summertime so let’s dive into some of the most read pieces of H1 2024.
This week, we’re travelling to Bundling Land.
Enjoy today’s read.
According to a Bango report on super bundling, 58% of European subscribers are demanding one app to manage all of their subscriptions and accounts.
It’s no surprise. Consumers can’t keep up and it triggers all sorts of reactions.
Who can help?
Contenders are legion.
→ Telecom operators have a shot and it’s a question of survival.
→ But MVPDs like Canal+ or Sky are 3 steps ahead.
→ Super Aggregation is all about building ecosystems which foster choice, ease of use, flexibility and who loves ecosystems? Big Tech.
→ Connected TV platforms took notice years ago and no corner of the world doesn’t push its regional champion, from US juggernaut Roku and historical Korean market leaders, to Chinese manufacturers and European companies on a mission to surpass them all.
→ Let’s not dismiss Broadcasters turning Streamers yet.
→ If we, the users, were to build our bundles, they would look like this.
That’s it for today but before you go:
Enjoy your weekend and see you next Friday for another edition of Streaming Made Easy!
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