What's Cooking In CTV?

The Most Popular Posts So Far - The Connected TV Edition

Welcome back to Streaming Made Easy (SME).

It’s summertime so let’s dive into some of the most read pieces of H1 2024.

This week, we’re travelling to Connected TV Land.

Enjoy today’s read.

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→ Like it or not your TV home screens are turning into ad billboards.

→ TV remotes have more power than you think.

→ Get up to speed on the key stakeholders from the CTV space: from US juggernauts Roku and Google, to Korean TV manufacturers, Chinese manufacturers and European companies determined to challenge them, and don’t dismiss Apple and Amazon yet.

That’s it for today but before you go:

Enjoy your weekend and see you next Friday for another edition of Streaming Made Easy!

Until then, check out Streaming Made Easy on YouTube. In 10 mins or less, I will get you up to speed on a key topic about the European Streaming Video landscape so you can better design and execute your strategy in the region. Check out the 1st two videos.

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On top of Streaming Made Easy, I run The Local Act, a streaming video consultancy catering to Streamers, Distribution Platforms and Technology Vendors.

Whenever you’re ready, there are 3 ways I can help you:

→ Europe Made Easy: Get a trusted partner to launch and grow in Europe.

→ Masterclasses: For executives looking to get up to speed on all things streaming. Check out past testimonials from companies like Studio Canal, MIPCOM or EGTA.

→ Content Marketing: Explore how I can put my LinkedIn following + my Newsletter subs to work for your company like I do for mine.

Ping me to see if we’re a fit.

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