UK Broadcasters On YouTube
Where are they at?
YouTube can feel like a double-edged sword: on one hand, it offers massive reach and direct engagement with audiences; on the other, there’s a deep fear that releasing content on YouTube will cannibalise own and operated platforms, accelerate audiences’ shift away from Linear TV and altogether diminish advertising revenue.
Last week, we had Channel 4 on the Media Odyssey speaking about how they position YouTube as an extension of their overall content ecosystem, rather than the evil platform one should stay clear of. This made me wonder about how other UK Broadcasters were approaching the platform so I went digging.
In this edition, you’ll discover their channel portfolio, key channel metrics (including who’s clocking the most views), content strategies and my recommendations on things to tweak.
Mentioned in this edition: Channel 4, Channel 5, ITV, BBC, Vevo, Digital-i, YouTube
Channel 4
1. Channel Portfolio:
15.35M subscribers, 8.97B views across 19 channels in total.
N.B: The channel portfolio may not be 100% exhaustive as I relied on the Featured Channels section as created by the broadcaster
2. Channel Focus:
→ KPIs:
Subscribers: 4.86M
Total Views: 1.7B
Global Views Ranking: N/A
Videos: 850
→ Teaser video: