The Must Have Genre In FAST in 2024?
News - FAST Times #2
Welcome back to Streaming Made Easy (SME). I’m Marion & this is your 5-min read to get a European take on the Global Streaming Video Business.
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This week’s piece is part of my latest column “FAST Times” for Media outlet Streaming Media.
Enjoy today’s read.
2024 is the ultimate election year.
A total of 91 countries—including the U.S., the U.K., India, and 27 European Union nations—will hold elections. In this context, it’s no surprise to witness platforms and news outlets finessing their FAST channel strategy.
The BBC News FAST channel launch was perfectly timed in that regard. BBC News is now available as a FAST channel on platforms like Pluto TV, Samsung TV Plus, Xumo Play, VIZIO, and more.
Why Should Streaming Platforms Get Into News?
The reasoning is simple: As streaming platforms position themselves as replacements for cable and broadcast TV, they must provide what the latter did and more.
Why Should News Organisations Get Into FAST?
News creates unmissable cultural and educational moments. The sector faces several headwinds though, such as news avoidance, distrust, or simply a decrease in interest, as evidenced in Reuters Institute’s 2023 Digital News Report.
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