Live Sports: A Waning Appeal?

Dude Perfect to the rescue!

It's almost insolent how thriving the sports media industry is with a 2.4% YoY growth of sports media rights value at 56B$ according to SportBusiness Global Media Report 2023.

2024 saw the NBA topping the 76B$ deal value (+165%) for their 2025-2036 rights cycle.

Every platform fighting for our daily attention wants a piece of the sports business. Not eve…