🎙️ ITV’s Innovation Principle? FAFO

In Conversation With Rhys McLachlan

Not another acronym 🤦🏻‍♀️ … Well this one I’ll allow big time: FAFO = f*ck around and find out. The core principle driving ITV’s innovation at ITV Adlabs.

If you’ve ever wondered what it’s like to do a deep dive into the future of TV advertising with Rhys McLachlan, imagine sitting down with a guest who’s fresh from the dentist, slightly numb, and ready to spill the details. That’s exactly how our conversation kicked off, setting the tone for a candid and insightful look at ITV’s year and where the industry is headed.