Is This 50-year Old Broadcaster Turning Into A Streamer?
Streaming Made Easy - The Video Edition
Welcome back to Streaming Made Easy (SME) - The Video Edition. I’m Marion & this is your 10-min watch to get a European take on the Global Streaming Video Business.
Check out the previous Video Edition here.
Enjoy this week’s video.
Today’s piece is part of a YouTube Series called “Broadcasting Stories”.
Why this Series?
The latest trends and developments in the US get most of the media coverage.
It’s true they are the most advanced market in many regards (SVOD and CTV penetration, cord-cutting, advertising etc.) but we must have a distinct read of what’s happening in Europe (resilient Pay TV and Linear TV, room for growth when it comes to SVOD penetration etc.).
To that end, I want to shed light on local and regional players from Broadcast Television who work hard to transform themselves and adapt to new viewing habits.
If you want to continue supporting my work, consider subscribing to my YouTube Channel:
In this video, I'm going to show you how a 50-year old broadcaster like TF1 is adjusting to the new era of television and entertainment and what strategy they're using right now to reclaim market share in a market where linear TV watch time is decreasing and new competitors are entering the market.
Thanks for watching,
Marion
Can’t play the video right here then head over to Youtube:
On top of Streaming Made Easy, I run The Local Act, a streaming video consultancy catering to Streamers, Distribution Platforms and Technology Vendors.
Whenever you’re ready, there are 3 ways I can help you:
→ Europe Made Easy: Get a trusted partner to launch and grow in Europe.
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Ping me to see if we’re a fit.