Expanding To Europe With FAST?
What you need to know (Video)
I started writing on LinkedIn in 2022.
I added Substack in 2023.
It was about time I brought video into the mix (I work in streaming video after all) with the launch of a YouTube channel.
Starting today, you will see my face and hear my voice as I dissect the latest news and trends in the Global Streaming Video industry through a European lens.
It’s a major step. Truth be told: I’m excited but scared.
There’s only one thing left to do now: get started.
So here goes.
If you want to continue supporting my work, subscribe to my YouTube Channel:
It makes no sense to expect a replica of the US FAST growth in Europe.
For a simple reason:
The two regions bear little resemblance.
The US was primed for FAST success with:
- Little free-to-watch content,
- Massive pay TV losses,
- Cord-cutters flocking to CTV, and
- A big and advanced ad market.
Does that mean you should forego the model entirely in Europe?
Of course not.
You should come prepared though.
How so?
By understanding the European ecosystem you're about to navigate in.
In this video, I’m going to show you the 5 trends behind the development of FAST in Europe and how different it is to the US so you, as a streamer or a platform, can better prepare your strategy to enter the region.
Can’t play the video right here then head over to Youtube:
On top of Streaming Made Easy, I run The Local Act, a streaming video consultancy catering to Streamers, Distribution Platforms and Technology Vendors.
Whenever you’re ready, there are 3 ways I can help you:
→ Europe Made Easy: Get a trusted partner to launch and grow in Europe.
→ Masterclasses: For executives looking to get up to speed on all things streaming. Check out past testimonials from companies like Studio Canal, MIPCOM or EGTA.
→ Content Marketing: Explore how I can put my LinkedIn following + my Newsletter subs to work for your company like I do for mine.
Ping me to see if we’re a fit.