The Streaming Era Of European Broadcasting

My latest piece for US outlet Streaming Media to kick off IBC 2024

In 2022, Reed Hastings painted a dark future for linear TV by predicting its death within 5–10 years (quite the ballpark). Within our industry, reactions flooded in, and opinions diverged widely, from “Linear TV is still relevant”, “Social media, short form videos, and Gen Z’s low attention spans will kill TV” to “YouTube will eat the world and be the n…